UGC CREATOR · DIGITAL MARKETING LEADER

Content that feels
real and works
hard for your brand.

Authentic, strategy-backed UGC for lifestyle, wellness, beauty, travel, home and pet brands.

15+years of
marketing experience
5-daystandard
turnaround
Heather Rusick, UGC creator
STRATEGY
MEETS STORY
BASED IN LEHI, UTAH
AVAILABLE NATIONWIDE
AUTHENTIC STORYTELLING SMART STRATEGY CONTENT THAT CONVERTS BUILT FOR PERFORMANCE AUTHENTIC STORYTELLING SMART STRATEGY CONTENT THAT CONVERTS BUILT FOR PERFORMANCE AUTHENTIC STORYTELLING SMART STRATEGY CONTENT THAT CONVERTS BUILT FOR PERFORMANCE

MY WORK

Made to stop the scroll.

Proof that experience looks good on camera. Watch a few favorites, then let’s make something great together.

Beauty & Skincare

Natural product stories, demonstrations and routines that make beauty feel approachable.

First Aid BeautySkincare prep + reaction
FROYA OrganicsSkincare product ad
Tallow Me PrettySkincare demo

Lifestyle & Wellness

Relatable stories built around real routines, everyday problems and products people use.

SoultrumWellness testimonial
TidalWellness + travel story
Jade LeafProblem-solution demo
TRAVLRLifestyle testimonial
RuffwearPet lifestyle story
PranamatRecovery routine

WHY BRANDS HIRE ME

More than a pretty video.

You get a creator who understands what makes content feel trustworthy and what makes marketing perform.

01

Strategic from the start

Every concept is shaped around your audience, platform and campaign goal, not just what looks pretty.

02

Natural on camera

Warm, relatable delivery that feels like a real recommendation instead of a scripted commercial.

03

Ready for performance

Hooks, B-roll, CTAs and variations designed for organic social, paid ads and product pages.

Best fit:WellnessBeautyLifestyleTravelHomePetsApps + Tech

WAYS TO WORK TOGETHER

Good content.
Built with intention.

I bring the creator eye and the marketer brain, so every deliverable has a reason to exist.

01

UGC video

Product demos, reviews, testimonials, talking head and lifestyle content.

02

Paid social

Scroll-stopping concepts built for ads, including hooks, CTAs and variations.

03

Photography

Natural product, lifestyle, product-in-use and selfie-style imagery.

04

Creative extras

Scriptwriting, voiceover, B-roll, raw footage and whitelisting options.

Heather creating lifestyle content

THE PERSON BEHIND THE CONTENT

Hi, I’m Heather.

Marketer. Mom. Storyteller.
Professional problem-solver.

I’m a corporate digital marketing leader, UGC creator, mom, and dog mom to two Hungarian Vizslas. After 15+ years helping brands reach people online, I know beautiful content is only half the job.

I create natural, relatable content grounded in strategy because the best UGC doesn’t feel like an ad. It feels like a recommendation from someone you trust.

THE PROCESS

Simple from start to finish.

01

Discover

We align on your goals, audience and creative direction.

02

Create

I develop the concept, get approval and bring it to life.

03

Deliver

You receive polished, ready-to-use content in five business days.

BOOKING NEW PROJECTS

Need content people
actually want to watch?

Send your brand, product and timing. I’ll reply with availability, ideas and rates.

Check availability + rates Typically replies within 1 business day